SWOT Analysis

# Amazon Prime SWOT Analysis

__Date:__ 05.07.2024

__Time:__ 4:00 PM

## Strengths

- __Strength:__ High customer loyalty to the brand.
- __Action Plan:__ Send regular reminders to customers with high value deals to increase average order value and showcase ROI for the user. 

- __Strength:__ Higher likelihood of purchase when competing across brands.
- __Action Plan:__ Price-match with competition in cases where the prices on our store is significantly lower than others. 

## Weakness

- __Weakness:__ Discounted delivery charges will eat into profits.
- __Action Plan:__ Combine deliveries to certain pincodes and optimize with delivery partners.

- __Weakness:__ Creating a tiered hierarchy of customer service functions.
- __Action Plan:__ Offer the same customer service experience irrespective of the subscription tier. 

## Opportunities

- __Opportunities:__ Launch our own line of commonly ordered products.
- __Action Plan:__ Create home grown brands for high volume products and benefit from economies of scale.

- __Opportunities:__ Venture into lateral services like electronics repair.
- __Action Plan:__ Offer third-party repair services and make volume based deals to stay profitable.

## Threats

- __Threats:__ Competition copying the strategy.
- __Action Plan:__ Offer a discount when the user is renewing and offer a price match feature. 

- __Threats:__ Short-term delivery charges under-cutting by competitors. 
- __Action Plan:__ Offer free deliveries when the order value is above acceptable levels.

- __Threats:__ Additional resource allocation for non-focus segments like Prime Video & Audible.
- __Action Plan:__ Use third-party service managers for delivery and acqui-hire complementary teams.

## Follow up

We will conduct a follow-up meeting next Monday to be chaired by Elliot Spencer [Head of Strategy], and will focus on progress on the action items discussed today.